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April 26 2010

I love rien, I'm Parisien!


Here is a sticker I've been willing to show you for a long time, but never managed to photograph it the right way. Last evening, I did. Here is the story. Parisians have the reputation of being very blasé, of having seen and done everything and of not being very sensitive to anything. A guy (Stéphane Lecourbe) had the idea of turning this reputation into a slogan: "I love rien, I'm Parisien", which not only rhymes perfectly, but also sounds pretty funny. I cannot say it's a real success yet, but you still see a few bumper stickers like this one quite often throughout the streets of Paris. And I'm sure that if it was marketing more seriously it could be a big hit. If you're interested, click here...
Tags: 01st Fun